This is a grassroots campaign, for the Greek people, by the Greek people

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The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad in two ways: directly, through the outdoor advertising campaign, and indirectly through the word of mouth created through traditional and social media who will re-produce the campaign. Additionally we hope to inspire Greeks to think of innovative personal initiatives to help the Greek economy and we also want to demonstrate to the world that Greek people remain an innovative, resilient and hospitable nation.

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